Ontario launches multimillion-dollar U.S. ad campaign amid Trump's tariff threat | CBC NewsOntario has launched a multimillion-dollar U.S. ad campaign touting economic and cultural ties between the province and its southern neighbour as Canada faces the threat of 25 per cent tariffs enacted by president-elect Donald Trump."For generations, this ally to the north has been by your side: Ontario, Canada, a partner connected by shared history, shared values and a shared vision for what we can achieve together," a narrator says over new and archival video featuring shared landmarks like Niagara Falls and the Gordie Howe International Bridge."Stable and secure when the world around us isn't, you can rely on Ontario for energy to power your growing economy, and for the critical minerals crucial to new technologies," the 60-second ad says.

We watched too much football yesterday (go Steelers). Instead of being productive, we also watched the Bills game. I was surprised to see the Ontario advertisement. I've been hanging on to the idea that the stupid tariff idea would be for a pretend / nominal change with ring kissing like their first administration NAFTA name change to USMCA. Ontario may be taking it seriously.