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I stumbled on this report published in early 2023.
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=13pxI was surprised Spirits have pulled slightly ahead of beer in Market Share while wine is a distant 3rd.
=13pxI thought with all the wine memes on the net it had a bigger footprint.
=13pxI gather the reason Spirits have taken a big jump is various smaller items like Tequila, Cordials, Rums, have developed a loyal following. Vodka holds onto #1 but pre-mixed cocktails are balls to the wall gaining due to convenience and portability.
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2021 to 2022 how it happened...
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This sort of stuff your may find interesting, worth a cursory check or eyeroll and move on.
That's the best part of my edumacation program, it's not mandatory and we still validate parking.